Urban Decay EYESHADOW PRIMER POTION Enigma $20
Get 24-hour eyeshadow with a conscience. When you buy Eyeshadow Primer Potion in Enigma, a LIMITED-EDITION neutral matte shade, 100% of your purchase price funds The Ultraviolet Edge, our global initiative to empower women.
We also revamped our legendary Eyeshadow Primer Potion, making it better than ever (a seemingly impossible mission). With updated packaging that includes an applicator, our Potion looks more gorgeous and applies with more versatility. And it still packs the powers it’s famous for: 24-hour, crease-free shadow, more vibrant color and smoother application.
Our revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin’s surface, prepping your lids for all-day shadow. Once you’ve tried it, you’ll never want to live without it.
Easy on the eyes in more ways than one, this coveted primer now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.
The Ultraviolet Edge
EMPOWERING WOMEN AROUND THE WORLD
Urban Decay has always stood for the empowerment of women—from the products we create to the causes we support. When we launched in 1996, the prestige beauty market was a sea of pink, red and beige. We gave women the alternative makeup colors they craved and challenged them to defy the stereotypical notions of beauty. But it doesn’t end with makeup. Urban Decay announces the launch of The Ultraviolet Edge, our global initiative to empower women. By helping to fund organizations that fight for the rights of women everywhere, we encourage all women to embrace their individuality in everything they do. To us, that’s the definition of beauty with an edge™.
Women’s rights is a complicated landscape with many worthy causes, so we decided to pool together the money raised by The Ultraviolet Edge, which will give us the flexibility to support a variety of organizations that are doing incredible things to empower women. With this new initiative, we plan to donate three million dollars to causes that support women over the next five years alone.